A custom e-shop built around your business

SmartBase builds custom e-shops for companies with specific business processes, a complex product catalogue, B2B or B2C sales and a need to connect to ERP, CRM, warehouse, accounting and other internal systems.

Instead of bending the way your company works to fit the limits of an e-commerce platform, we fit the e-shop to the way your company works.

SmartBase E-commerce is a solution we have been developing for years and improve every day, built on experience from real e-commerce projects. That means we never start an e-shop from scratch, and you are not limited to the features of a one-size-fits-all boxed product.

Need an e-shop that will stop holding back your growth?

A custom e-shop is a good fit mainly for medium and large online stores that have their own processes or have gradually outgrown their current solution.

A typical SmartBase client is a company that needs to connect several systems, works with a large or complex catalogue, sells in several countries, combines B2C and B2B sales or needs functionality that a universal platform cannot deliver efficiently.

A custom e-shop is the right choice, for example, when:

• your current e-commerce solution is already limiting your company's growth,
• you need integration with ERP, CRM, PIM, WMS, accounting or your own information system,
• you have individual prices, price lists or terms for different customers,
• you sell products with complex variants, configurations, dimensions, weights or packaging,
• you run both B2B and B2C sales,
• you have tens or hundreds of thousands of products,
• you sell in multiple markets or plan to expand abroad,
• you need to automate manual sales and administrative processes,
• you require a specific checkout process or a product configurator,
• you need high performance, stability and room for long-term development.

If the answer to new requirements for your e-shop is more and more often "the platform can't do that", it is probably time to consider a custom solution.

Every successful company works a little differently.

In one, prices are set in the ERP. In another, every B2B customer has their own price list. One e-shop works with a central warehouse, another with stock across dozens of stores. Some companies sell by the piece, others by the metre, by the kilogram or in whole packs.

A universal platform often leads to a compromise:

"The system can't do that, so we have to change the process."

With a custom e-shop, we approach the problem the other way around.

First we analyze how your company really works, and then we design the technical solution.

This way, a SmartBase e-shop can respect your pricing rules, logistics, product structure, the work of your sales team, your ordering processes and the way your systems talk to each other.

And wherever people do repetitive manual work today, we look for ways to automate it.

A custom SmartBase e-shop can be integrated with ERP, CRM, warehouse management, PIM, accounting, carriers, payment gateways, marketing platforms and your own internal applications.

That way, the e-shop does not become yet another isolated system in your company.

A product can be created in the ERP or PIM, stock availability can sync from the warehouse system, an individual price is calculated for each customer and a new order is sent automatically to wherever the company processes it next.

SmartBase has experience with data integrations for systems such as SAP, SAP Business One, MS Dynamics, Salesforce, HubSpot, Money ERP, Byznys, AN Systems and other enterprise solutions. See all systems in ERP and system integrations.

If you use your own or a less common system, you do not have to depend on a ready-made plugin existing.

We design the integration around what your specific system supports.

A custom e-shop can serve both consumers and business customers.

For B2B sales, we can work with individual customer accounts, different price lists, discounts, payment terms, assortments available only to specific customers and order approvals.

Your sales reps can work with the same data as the customer, and the e-shop can become the digital part of your existing sales process.

As a result, you do not need to run a number of separate systems just because different customer groups buy in different ways.

The bigger the e-shop, the less a product is just a name, a photo and a price.

Products can have hundreds of attributes, thousands of variants, compatibilities, different units, customer-specific prices or millions of possible configurations.

SmartBase also builds e-shops where working with product data is one of the most demanding parts of the whole project.

For ProSpánek, for example, we built a configurator that handles millions of possible product combinations. FixServis combines around 20,000 products with extensive compatibility data and content, and the Kondela e-shop works with 68,000 products.

If your products are complex, you do not have to simplify them to fit a platform. We adapt the platform to your products.

SEO is not a feature you can simply install into a finished e-shop as a plugin.

In a complex e-shop, organic traffic is shaped by the technical architecture of the solution itself.

That is why we design SmartBase E-commerce with technical SEO in mind from the start.

We take care of the URL structure, indexability, canonical URLs, redirects, XML sitemaps, meta data, structured data, internal linking, page speed and the correct behaviour of categories, filters and parameter URLs.

This is critical for e-shops with tens of thousands of products and many filters, where the wrong architecture can generate a huge number of unnecessary URLs.

A technically optimized e-shop gives your marketing team a solid foundation for building organic traffic over the long term.

Product pages alone are no longer enough.

Before buying, customers look for answers, guides, comparisons, expert information and explanations.

Google and AI systems need the same kind of information to understand what a company does and which questions it can answer.

That is why a SmartBase e-shop is also a content-rich website.

You can create product and category pages, landing pages, articles, how-to guides, advice sections, FAQs, content sections, brand pages or your own content types, and link them directly to the product catalogue.

The result is not a separate blog sitting next to the e-shop.

It is a single information ecosystem that connects content, products and commerce features.

This creates a solid foundation not only for classic SEO but also for LLM optimization and AI search.

The way people search for products and suppliers is changing.

Besides Google, customers increasingly ask tools built on large language models.

Instead of a short keyword, they may ask a question like:

"Which e-commerce solution suits a wholesaler that needs SAP integration, individual pricing and a B2B customer portal?"

For an AI system to understand your e-shop and your company correctly, the website needs a solid technical foundation, a clear information architecture and enough relevant content.

SmartBase lets you build a content-rich e-commerce solution where you can systematically create answers to your customers' questions and connect them with products, categories and services.

A large e-shop cannot just be fast at launch.

It has to stay fast as the catalogue expands, traffic grows and the business moves into new markets.

That is why we continuously optimize SmartBase E-commerce for performance and current technical standards.

We design the architecture to handle large volumes of data, demanding search and growing traffic, so that technical limits never become a brake on your business.

E-shop projects often focus mainly on what the customer sees.

In large projects, though, what employees use every day matters just as much.

SmartBase lets you tailor the e-shop admin to your company's processes.

Products, orders, customers, discounts, prices, translations and other content can be managed directly in the admin, or left to the ERP or another master system.

The goal is not to create yet another system where employees have to retype data by hand.

The goal is to make their work easier.

A custom e-shop should not only meet the requirements you have today.

It should be ready for a future in which you may have several times more customers, products, orders or markets.

That is why SmartBase develops its own e-commerce platform for the long term and keeps improving it based on new technology trends, standards and experience from live operation.

When a new sales channel, ERP, carrier or service comes along, you do not have to wait for someone to build a suitable plugin for your platform.

SmartBase E-commerce is ready to evolve with the needs of your business.