Customised products in your e-shop? Read on to find out why this is a good idea.

Do you have the opportunity to make hundreds of different variations of your product for a customer and are considering letting customers design the product themselves? Here are some reasons why you should do so.
Customised products in your e-shop? Read on to find out why this is a good idea.

According to a study by Bain & Company conducted with more than 1,000 sellers who sell customised products online, this option helped them to not only increase sales, but also the number of interactions with the e-shop and the company as such. Customers return more often and also recommend purchases to other potential shoppers. Of course, there is another reason, namely that your product simply requires it.

Configuration choice

We have solved it for you

We do not stop at a superior e-shop that meets the latest trends in design and technical requirements. In addition to a number of advanced functionalities, we have also provided e-shop operators with a solution in the form of a product configurator, which, by appropriately selecting the product and possible variations, can flexibly expand the product offer with additional options for the end customer. You can work with different product characteristics such as shape, material, the colour of a part or all of the product offered and many more features. At SmartBase, we don’t like to put limits on creativity. Moreover, with dynamic product qualities, you can adjust the price of each variation to the final selection of the customer.

Let’s count it!

Imagine you offer a chair in your e-shop (for example, as shown below). You can let customers choose from 4 types of backrests, 8 types of armrests, 5 different wheels and there are also 10 different upholstery colours. In this case, you would have to create 1,600 different products for your e-shop. With our product configurator, there’s always only one.

Configurable product detail intuitively lists all of the choices

Make products more valuable to your customers

Through the selection of qualities and the subsequent purchase, via our platform e-shop, customers gain a unique experience of creating a final personalised product that precisely meets their needs and ideas.  Try the complete solution at our client Sedooz.

Published on:
4. August 2020
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SmartBase is a full-service development studio focusing on interactive solutions mainly e-commerce solutions, educational applications, complex web or mobile applications.